Force Free Dog Training

Our Mission

We legally dismantle the deceptive marketing strategies employed by the force-free dog training industry. Our mission is to protect the integrity of dog training practices, uphold the welfare and safety of dogs, and provide legal support to trainers and dog owners who have been misled or harmed by these fraudulent tactics. We are committed to holding those responsible accountable and ensuring that justice is served.

The Importance of Obedience in Dog Training

Obedience is a cornerstone of effective dog training and welfare. It involves following commands and rules, grounded in an understanding of potential consequences for non-compliance. True obedience requires more than just rewards; it necessitates a balanced approach that includes reinforcement and appropriate consequences. Professional dog trainers are trained to guide owners through this process humanely, using scientifically sound methods to enhance the quality of life for both dogs and their owners.

Force-free training, which relies exclusively on rewards and rejects the use of consequences for unwanted behavior, often fails to achieve true obedience. This approach can lead to inadequate control over a dog's behavior, misrepresenting what can realistically be achieved and potentially compromising the safety and freedom of the dog.

Moreover, "force-free" proponents—including scientists, marketers, and organizations—may misrepresent the true nature of force-free training by omitting or mislabeling aversive and punishment-based practices that fall under the "force-free" or "reward-based" umbrella. This creates an unfair marketing advantage, misleads consumers, and influences public opinion and legislation.

The Reality of Aversive Tools

Tools labeled as aversive are not inherently harmful. The impact of any tool on a dog's welfare depends on its proper use, end goal, and the context in which it is applied. Marketing campaigns that demonize certain tools based on appearance, name, or commercial interest, rather than their actual function, spread misinformation. This not only misleads consumers but also obstructs the development of effective training methods that could improve a dog's welfare.

Our Legal Prosecution Initiative

We are committed to taking decisive legal action against the fraudulent practices in force-free dog training. Our initiative focuses on:

• Connecting Attorneys, Victims, and Lawmakers with leading experts in dog training, science, and animal welfare to build a strong legal case.

• Collecting Data and Evidence to support civil prosecution and federal regulations that will combat misleading marketing tactics in the force-free dog training industry.

• Providing Funding to support legal actions aimed at holding those responsible for fraudulent practices accountable.

• Assisting Victims of force-free marketing by offering legal resources and support to pursue justice and compensation.